The shop looks great! I made a handful of new rings over the weekend in order to have at least 50 items in stock at any given time. Some Photoshop tricks helped spruce up product shots and traffic has gone up as a result. Thing is, I still don’t have sales.
I read somewhere that the most critical mistake a new online shop owner can make is to put all effort and resources into product development while disregarding other aspects of business. I’m talking about marketing, accounting and operations management. Of course, it all starts out with product, but unless you are really lucky, riding on that alone won’t get you very far. If anywhere at all.
It makes me think of Wayne’s World 2 and that line from Field of Dreams.. “If you build it, they will come.” I’m not really sure anymore, and the movie wasn’t great, but I don’t think anyone came. In any case, I tweaked the mantra a bit to “If you build it and send out pretty invitations, they will come!”
I’ve gathered links of blogs and online retailers that are a good match for my jewelry, but now I’m not really sure how to proceed. How does a new brand reach out to media outlets anyway? What information are retailers looking for?
These questions need answers fast. Guests from Switzerland are coming and I’ll need to take them out. Party time is not so excellent when you don’t have cash for a round of vodka red bull.